職務說明 / Key Responsibilities
[Team/Position Description]
* Responsible for LINE TIMELINE 貼文串 product and content marketing planning, marketing program executions, operations and performance analysis.
* Cross-Industries Co-op marketing planning and executions.
* Marketing resources management
* Family service and cross-companies business collaboration and coordination.
[Responsibilities]
* Product marketing and contents promotions planning & executions of LINE TIMELINE, marketing budget management.
* Develop marketing strategies, marketing calendar and plans from product, contents, or further creative perspectives.
* Sourcing Co-op opportunities and potential partners for Timeline Marketing.
* Manage the end-to-end consumer journey & Traffic; Brand Awareness, AD Impressions, Post Views, Engagement traffic and User Post Creations.
* Manage TIMELINE content/creators promotion project.
* Marketing Program Performance Tracking, KPI monitoring, analysis, and consumer insight sharing.
需求條件 / Key Requirements
[Basic Qualifications]
* BA/BS degree or equivalent practical experience.
* At least 5 years of experience. Prefer to have online services, social platform, digital marketing, influencer management or media industry.
* Comprehensive and extensive industry marketing experience, including telecommunications, livelihood products, information services, consumer entertainment, finance.
* Domain knowledge for marketing planning (online/offline), program executions, cross-divisions communications, project coordination and objective oriented.
* Number oriented person. Able to analyze and predict culture trends / consumer insight.
* Responsive, willing to take challenges, positive thinking, strong pressure resistance and carefulness. excellent communication integration skills, problem solving capabilities, good at independent work, and teamwork.
* Basic software operation capability in Photoshop, Illustrator and technology product logic.
* Experience in content sourcing, partnerships management and the concept of strategy will be a plus.
擅長工具:Adobe Photoshop、Illustrator
LINE's Mission:
https://linecorp.com/en/company/mission